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Next-Gen Landing Pages

ion has been the leading enterprise-scale landing page platform since 2007. See how the most effective landing pages come to life.

Solution
Solution
Capabilities
Capabilities
Case Studies
Case Studies

Next-generation landing pages aren’t so much pages as they are experiences. And they’re very, very smart.

The one-two-three punch of next-gen landing pages at scale:

engagement

1. Engagement

Conversion can’t happen if your best prospects bounce. ion’s next-gen landing pages engage with app-like usability and content. By clearly differentiating from stereotypical ‘landing pages’, these experiences draw in the best, most discerning prospects. ion enables scalable experimentation and innovation in both the content and presentation layers, taking engagement optimization deep into the fabric of the experience.

Conversion

2. Conversion

ion empowers next-gen landing page conversion techniques that capitalize on data-driven content and personalization. Interactive content is 94% more effective at generating conversions than passive content, and that’s because there are so many more ways to experiment with when, where and how to gate your highest value content. Smart experiences look at lead profiles and make split-second, data-driven decisions that help optimize for conversion.

Scalability

3. Scalability

ion’s smart, sophisticated, next-gen landing experiences can be controlled, deployed and tested at scale across even the largest organizations. Double-digit conversion performance improvements are common as centralization of experience structure is complemented by decentralization of content. Empowered marketers and designers utilize sophisticated techniques within ion’s agile, code-free environment.

ion’s smart, data-driven, next-gen landing pages deliver engagement and conversion performance across entire organizations.

Landing Page Capabilities

Next-gen landing pages are more engaging, more interactive and more effective than their predecessors. ion continues to lead with innovative capabilities that enable modern marketers to produce the best landing pages at scale.

Differentiated Pages

ion produces engaging, conversion-focused landing pages that are clearly different and more interactive than their form-focused cousins. Testing options abound with app-like features that empower non-technical marketers to radically improve how pages look, feel, behave and perform.

  • App-Like Content Presentations
  • Elegant Mobile, Tablet and Desktop
  • Code-Free Animations and Transitions
  • Code-Free Reveals, Accordions and Rotators
  • Auto-Shrinking Forms
  • Responsive Forms and Content
ion interactive - Differentiated Pages
ion interactive - ion interactive - Differentiated Pages
ion interactive - ion interactive - Differentiated Pages
ion interactive - ion interactive - Differentiated Pages
ion interactive Conversion Levers
ion interactive Conversion Levers
ion interactive Conversion Levers
ion interactive Conversion Levers

Conversion Levers

There’s a reason our landing pages have a decade of high conversion rate performance behind them. ion empowers non-technical marketers and designers to experiment freely with a myriad of levers to increase conversions. If a form exists; if it’s visual or text based; if it’s static or animated; if it’s in a page or in a lightbox; if it’s before, during or after the content; if it’s personalized or pre-popped — and that’s just the beginning. All without code.

  • Responsive, Device-Specific Forms
  • Data-Driven Personalized Content
  • Gated, Teaser and Ungated Content
  • Dynamic Form Length
  • Data-Driven Form Personalization

Testing Tools

Yes, ion is the ultimate landing page optimization toolset. But, in order to learn and profit from differentiated pages, ion is also a testing powerhouse designed for continuous improvement. Landing page alternatives may be tested as embeds within your website or as standalone experiences — without code or technical resources. Test anything. Everything. Get results.

  • Two-Click A/B/n Landing Page Testing
  • Real-Time Automatic or Manual Optimization
  • Configurable Statistical Confidence (80-99%)
  • Traffic Stream-Specific Optimization
  • Embedded or Standalone Landing Pages
ion interactive Testing Tools
ion interactive Testing Tools
ion interactive Testing Tools
ion interactive Testing Tools
ion interactive Testing Tools
ion interactive Testing Tools
ion interactive Focus by Design
ion interactive Focus by Design
ion interactive Focus by Design
ion interactive Focus by Design
ion interactive Focus by Design
ion interactive Focus by Design

Focus by Design

ion’s unparalleled landing page design capabilities empower marketers and designers to selectively draw attention to conversion-focused content and calls-to-action. App-like flows, animations, transitions, scroll effects and much more are all easily usable to focus user attention and increase conversion rates. ion delivers 100% creative control of highly sophisticated user interface elements that otherwise require massive development resources.

  • 20 Animations; 5 Triggers
  • App-Like Transitions
  • Scroll Triggers & Effects
  • Flows, Rotators, Reveals
  • Responsive Design Controls
  • Interactive Video & Video Backgrounds

Landing Page Case Studies and Examples

Landing Pages Examples

ion interactive content example - Sears Landing Page
ion interactive content example Hightail Interactive Experience

Hightail

View Example
ion interactive content example Fiserv infographic
ion interactive content - Lansinoh Calculator

Lansinoh

View Example
ion interactive content example iContact Calculator

iContact

View Example
ion interactive - DirectBuy Product Guide

DirectBuy

View Example
Next-Gen Landing Page Case Study

Next-Gen Landing Page Case Studies

Download the free PDF and read how Dell, Iron Mountain and KVH leverage next-gen landing pages to accelerate revenue.

Get the Case Studies
Interactive Landing Pages

Interactive Landing Pages

Check out our interactive white paper on the best practices for marketers to increase the performance of landing pages by utilizing interactive content.

Interactive Whitepaper
Score Your Landing Pages — Landing Page Assessment

Score Your Landing Pages

Take this short assessment and measure the effectiveness of your landing pages. You'll get an instant score and ecommendations for your pages.

Take the Assessment
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