Get (really) specific with your interactive content targeting
Get specific and relevant with virtually limitless targeting conditions. Segment by region, customize messaging based on a visitor's past behavior and get granular with conditional targeting based on device, time of day, referring URL and much more.
Integrate external data to go even deeper
Share customer data from ads, emails, CRM and MAP systems to make your targeting even sharper and transform campaigns into lead and demand generation powerhouses.
Make every interactive content experience personal
Build interactive content experiences so customized your audience can’t help but convert. Attach tags, grades or flags to visitor records and pass important data directly to your sales team. Trigger follow-up emails, deliver documents or push leads to different pages, all based on your targeting.
You can even change forms based on conditions—giving returning, non-converting visitors a shorter form than first-timers or presenting sequential progressive profiling forms on repeat visits.