ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.
From native integrations with Oracle Eloqua, Salesforce, Marketo and Demandbase to standard integrations with Mongoose Metrics, Omniture and Crazyegg, ion interactive smoothly shares its wealth of explicit, descriptive, interactive content data with both up and downstream technologies like these:
Eloqua REST API Integration
ion’s native Eloqua REST API integration lets you tap the power of ion’s explicit data in Eloqua and lets you dynamically get Eloqua lead data for use in ion experiences. Segment, score, target and surface best bets in Eloqua based on ion’s explicit buyer profiling data. Dynamically personalize ion content; pre-populate or shorten ion forms; and progressively profile buyers using real-time lead data from Eloqua. Eloqua and ion are (way) better together.
ion’s native Marketo REST API integration is a seamless way to dynamically exchange ion’s highest value targeting, personalization, segmentation and scoring data with Marketo. Use explicit ion data for scoring, nurturing and surfacing in Marketo. And use Marketo data to dynamically pre-populate or shorten ion forms; personalize ion content; and progressively profile leads. When you put Marketo and ion together, 1+1 is far more than 2.