LiveBall Feature Highlights

LiveBall enables enterprise-scale production and optimization of highly-targeted user experiences. There are hundreds of features that make it possible for non-technical people to take end-to-end control of campaigns and create the best landing pages possible. Here are some of them…

Scalability Manage Thousands of Campaign Pages in Hundreds of Countries from One LiveBall LiveBall was developed to tame long-tail enterprise-scale content management and conversion optimization — with thousands of multi-page landing experiences, thousands of friendly URLs, multiple brands, multiple languages, multiple forms & data specs, and multiple domains — all compounded with A/B testing and SEO management. LiveBall Scalability Features

Content Management Produce Highly Specialized, Conversion-Optimized Multipage Microsites, Conversion Paths and the Best Landing Pages LiveBall is campaign-specialized content management software that’s much more agile and flexible than your website CMS. It was developed to enable creation of complex, multipage user experiences at scale. It makes it easier to launch and target hundreds or thousands of granular, optimized micro experiences without developers — all in peaceful coexistence with your existing website, CMS, CRM and analytics systems. LiveBall Content Management Features

Analytics Rely on Integrated Contextual Analytics for Faster, More Confident Decision Making LiveBall puts fully integrated, highly accurate analytics where and how you need it — at your fingertips in real time. 30-day snapshots deliver a quick view of recent traffic, bounce rate and conversion rate. Drill down is just a click away with actionable, granular views of data that helps you convert. And all the detail you need can be configured and scheduled using LiveBall’s centralized reporting engine. LiveBall also plays well with your enterprise analytics software. LiveBall Analytics Features

Conditional Logic Infinite Customization Without Code — Powerful If/Then Rules for Buttons, Links, Forms and Content When you manage campaigns on a daily basis, you learn one thing above all else — change is the only constant. We know from our own experience that there’s always a new idea to test or a new behavior to stimulate. We created LiveBall’s advanced rules to serve this never ending desire for more, more, more. LiveBall rules let you create and test the logic you dream up without running to developers for code changes. LiveBall Conditional Logic Features

Search Engine Friendly End-to-End SEM & SEO Savvy Pages Optimization of paid-search (SEM) or SEO pages requires specialized capabilities. LiveBall is search engine friendly from end to end — putting sophisticated controls into your hands and providing search engine optimized code to help maximize quality scores. LiveBall gives you the tools you need to put the right content in front of the right people — resulting in happy users and happy engines. LiveBall Search Engine Friendly Features

Page Templates Productive, Flexible, Professional, Conversion-Optimized Dynamic CMS Page Templates The single biggest thing ion learned from a decade in the CMS business was that people will always find a way to outgrow page templates. The mere idea of hardwired content types and fields was never going to work in the fast-paced world of conversion optimization. So we rethought everything. And created a campaign-specialized CMS that can’t be outgrown and stays out of the fray of your website. LiveBall Page Template Features

Forms Creation & Testing Make and Test Codeless, Sophisticated Forms in Minutes Collecting information on the web can be arduous. Forms can be your greatest opportunity, but you have to be able to manipulate them. Making forms as agile as text or image content is the basic principle behind how forms are created and managed within LiveBall. And since forms don’t exist in a vacuum, LiveBall makes it easy to pass data in and out of other systems — like your marketing automation platform or CRM. LiveBall Form Testing Features

A/B Testing Code- and Script-Free Automated Conversion Optimization of Campaign Pages LiveBall gives you links that you put in your paid search ads, your emails, your display ads, etc. Those URLs are typically within a subdomain of your domain name. When you A/B test, LiveBall randomly serves up as many different user experiences as you want to try. You can balance traffic as you wish and optimize manually or automatically. Best of all, you can launch a test in about a minute. LiveBall A/B Testing Features

Multivariate Testing (MVT) Code- and Script-Free In-Page Testing of Forms, Text, Images and Flash — Even Images and Text within Flash MVT becomes useful when tests can be designed and easily executed by content owners. Only then can in-page testing become agile enough to yield real-world benefit right-sized to required resources. In other words, LiveBall was designed to make full-factorial MVT a seamless, integrated part of day-to-day campaign management. Test forms, images, text and content within Flash — in minutes, without developers. LiveBall MVT Testing Features

Statistics & Confidence Intervals Automated, Configurable Statistical Confidence Between 80-99% — Your Choice Conversion optimization in LiveBall can be automated or manual at your discretion — on a test-by-test basis. When set to automatically optimize, LiveBall uses the confidence level of your choice — between 80% and 99%. A/B and MVT methods can even be combined to run powerful, unprecedented experiments — all with just a few minutes of work and no developers. LiveBall Statistics Features

Integration Real-Time and Scheduled Exports to Your Exacting Specs Flexible, enterprise-class data exports are part of LiveBall’s comprehensive approach to optimization. Seamless is the best description of how LiveBall moves its data to your back office or CRM. Data exports are configured like everything else in LiveBall — in minutes, without developers. And you can pass XML data back into LiveBall too. LiveBall Integration Features

Fast Implementation Launch in a Matter of Days Using Customized Assets & LiveBall Support The fastest way to get traffic and conversions flowing through LiveBall is to use the software’s quick-start templates and assets to get your first pages live. But, built-in doesn’t mean generic. During our high-touch onboarding process, we customize your LiveBall for your organization. Fonts, buttons, colors and layout are all personalized to reflect your site’s brand and character — and it’s all part of our process — no extra charge for speed, professionalism and a smile. LiveBall Implementation Features

Security & Reliability Four Nines — 99.99% Uptime, Enterprise-Class Reliability and Built-In Failover Safety Nets Reliability means far more than hosting, but let’s start there. LiveBall is distributed via Rackspace’s network and data center — giving the platform a best-in-class foundation. It’s supported by a dedicated team of account managers and engineers — all committed to your success. But it’s the application itself that’s reliable in the truest sense of being there for you with the results you need — day in and day out. LiveBall Security & Reliability Features

Mobile-Optimized Landing Pages Deliver app-like, device-optimized user experiences without code, developers or help from IT. LiveBall empowers marketers to deliver optimized, app-like mobile landing pages to every iPhone, BlackBerry and Android device. LiveBall can sense which mobile device is being used and serve up different pages to different devices. No more horizontal scrolling, zooming, pinching or squinting. LiveBall Mobile Features