LiveBall Forms
Creation & Testing

Codeless, One- or Two-Column, Dynamic & Highly Sophisticated Forms

Collecting information on the web can be tricky. Forms can be your greatest opportunity, but you have to be able to manipulate them to make them as user friendly as possible. Making forms as agile as text or image content is the basic principle behind how forms are managed within LiveBall.

Marketing’s ability to manipulate form layout, field labels, multipage data collection, validation and error handling has traditionally been limited by what could be done through technical resources. LiveBall makes forms fluid and manageable. Using a graphical user interface, non-technical people can manipulate even the most sophisticated and demanding forms.

Controlling Forms, Data Collection & Exports

One challenge that often arises with dynamic forms is how to keep the form fluid when the data it collects must be tightly controlled. We’ve all run into export issues that come from poor form data collection or validation. LiveBall separates data integrity from form management, so that when a field is used by a form, all of its requirements or validation rules come along with it. This provides peace of mind that the fluidity of the form remains in lock step with the data needs of the organization. Everything — including field specification and validation — is done in LiveBall without code or developers.

Enabling Form Optimization

Once there is confidence in how data is being collected, validated, stored and exported, everything else is fair game. Form presentation is fully in the hands of marketing — without code, scripting, developers or help from the IT department.

• Adding New Forms
  LiveBall stores forms in categories. You create all the categories and forms you need. Start from scratch or copy existing fields to create a new version. It’s all geared to enable rapid experimentation, reusability and optimization.
• Managing Form Layout
  Forms can be horizontal or vertical — two columns or one — and you can manage the column widths, field widths, hints & labels to create just what you need. We’ve been surprised time and time again by the differences in conversion rate when testing one-column, two-column and multipage (wizard) versions of the same exact data collection. All of these alternatives are put into the hands of marketers — without code or help from developers.
• Managing Multipage Form Wizards — Progressive Conversion
  Another sophisticated forms concept is that of a wizard — sometimes referred to as progressive conversion. LiveBall lets you break data collection up into steps — collecting as much or as little data each step of the way. Make the forms you want on each page and LiveBall automatically unifies the data into one user record — no code or extra effort required.
• Managing Form Labels & Hints
  Another opportunity in conversion optimization is in testing different field labels (and even hints). LiveBall lets you try different labels — independent of the field itself. So you can see if ‘email’ works better than ‘email address’ or if rephrasing a question in a survey makes the answers clearer. Hints are afforded the same flexibility as labels, helping you to easily fine tune presentation and make things easier on users.
• Managing Form Field Types
  It’s often the case that the mechanism you use to ask for information affects the likelihood that the information is submitted. LiveBall makes it easy to create and use multiple choice questions (both pick-one radio buttons and pick many checkboxes); single-line text fields and configurable multi-line text boxes. Mix and match types, test open-ended questions against multiple choice and vary field sizes to find optimal combinations that drive conversion.
• Managing Required Fields
  You can easily specify if a form field is required or not. When a field is required, LiveBall elegantly and automatically handles submission errors to help the user complete the missing information. LiveBall also enables conditionally required fields — based upon other field values. For example, you can require that U.S. state be completed only if the country chosen is the United States.
• Managing the Order of Fields Within a Form
  LiveBall enables drag & drop reordering of fields within a form — making it easy to test alternatives to find user friendly combinations.
• Managing Form Placement
  Forms in LiveBall are independent of pages. Forms are stored in their own centralized library that you can access to insert them into your pages. Forms can be inserted in narrow spaces, wider spaces, high on pages, low on pages, within content, below content — you get the idea.
• Managing Form Buttons
  When you insert a LiveBall form into a page, you also choose an all-important, context-specific button. Will your traditional ‘submit’ button be outperformed by a more benefit-focused button like ‘start free trial’? Test it and find out. Rollover effect CSS buttons are a standard feature of LiveBall — just type your call-to-action to test alternatives.
• Testing Forms
  All of LiveBall’s forms agility works towards making testing alternatives fast & easy. Forms may be A/B tested by inserting different versions into different pages. And forms can be tested using MVT (multivariate testing) to give you rock-solid in-page optimization.