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LiveBall Real-Time Analytics

Three-Tiered Actionable Analytics in Context and in Real Time for Better Decision Making

Three Tiers of Visibility

LiveBall puts fully integrated, highly accurate analytics where you need it and how you need it — in three tiers. Closest to the action, 30-day snapshots deliver a quick view of recent traffic, bounce rate and conversion rate. More detail is a click away in LiveBall’s configurable real-time performance view gauges. And all the drill down you need can be configured and scheduled using LiveBall’s centralized reporting engine.

LiveBall gives you instant visibility into visitors, bounce rate and conversion rate. By putting these core performance metrics right next to the elements you can adjust and improve, LiveBall makes the data truly actionable. And gives you what you need to drive more efficiency in your online marketing.The idea is that data becomes actionable when it’s attached to the content & messaging that’s driving the behaviors.

Tier 1: 30-day Snapshots

LiveBall is a performance-oriented platform. Its mission is to improve conversion performance and it accomplishes that by making basic, real-time metrics like traffic, bounce rate and conversion rate — integral components of campaigns, pages, tests and sources of traffic. At a glance, you always see how a campaign element is performing — stimulating changes to improve efficacy. Close proximity is more immediate and more tangible than typical connect-the-dots analytics. Quick views show you where you’re getting your most traffic and conversions.

Tier 2: Configurable Performance Gauges

One click away from the contextual snapshot is the ‘performance’ view of portfolios, campaigns, A/B and multivariate tests, creative and pages. Performance view includes user-configurable gauges that let you easily create your personal window into the performance of the campaign element. Select from tens of ready gauges in the timeframes of your choosing and gain relevant, real-time data to keep your finger on the pulse of your conversions.

Gauges deliver rich, actionable analysis in real time. Clouds, funnels, charts & tables are at the ready to give you full visibility into who’s coming from where, and who’s engaging, segmenting and converting.

Gain unprecedented clarity into:

  • the effectiveness of your media buy;
  • the suitability of your segmentation and messaging;
  • the effectiveness of your forms;
  • the user behaviors that lead to conversion;
  • and much more.

Tier 3: Customizable Automated Reports

In addition to real-time gauges, LiveBall includes a robust, easy-to-automate reporting engine. Unlike typical hard-to-configure reports, LiveBall’s are easy to setup and easy to understand. You make simple, point-and-click choices on what you’d like to see, how you’d like to see it, and when you’d like to get it. LiveBall will then send you the format of your choice — HTML, Adobe Acrobat PDF or Microsoft Excel XLS — on whatever frequency you specify. It couldn’t be easier, more flexible or more marketer friendly.