As marketers we spend hours devising strategies and expending budgets to drive eyeballs to our websites in hopes that visits will convert to revenue. What happens when the visitors pour in but the revenue doesn’t budge?
ROI lies in improving your conversion rate through an optimized user experience (UX), but with seemingly endless variables influencing your site’s UX how do you identify what to change?
SFIMA assembled a panel of South Florida’s leading experts in UX and Conversion Rate Optimization (CRO) and they’re going to guide you through addressing this conundrum.
The panel will take place at the SFIMA event Thursday September 11th at 7:30pm ET immediately following the 6:30pm networking portion. For event details click here.