- Post-Click Marketing
For Search
CPC is too high. Focus after the click and change the game.
For Email
After deliverabilty and readability comes convertibility. Check.
For Advertising
CPM and CTR won't get you what you need. What's next will.
For Mobile
Turn your landing pages into road warriors. Start with the iPhone.
For Lead Gen
Focus after the click and watch your cost-per-lead fall like a brick.
For Transactions
Improve the pages between your marketing and cart for higher ROI.
- Case Studies
- Library
- News
- About ion
- Blogs
Thought Leadership
It began as 'No More Landing Pages' and is now purely 'Post-Click Marketing'. No matter the battle cry, it's where Justin, Scott and Anna speak their minds on what happens after the paid click.
Clients
The LiveBall SaaS platform is the cornerstone of our post-click marketing solutions. This public blog keeps our clients in the know on feature releases and best practices.
- Request Proposal
June 3, 2008
Don’t Spend More, Convert More. Landing Pages 2.0 at SMX Advanced.
ion interactive President and CTO to participate in SMX Advanced’s “Conversion Optimization: Winning After They Arrive” session.
June 2, 2008
ion interactive Champions Social Networking on Landing Pages
Long Tail online marketing attracts unique niches, which can benefit tremendously from peer interaction in the context of a campaign.
May 21, 2008
ion interactive Launches Support for Widget-Enhanced Landing Pages
The latest version of LiveBall includes extensive support to enable non-technical marketers to plug in widgets and other existing web applications into their landing pages.
April 15, 2008
ion interactive Introduces iPhone-Optimized Landing Pages
For the first time marketers can reach the highly desirable iPhone user demographic with iPhone-optimized landing pages using a new platform framework.
March 18, 2008
Introducing Dynamic Flash in ion’s LiveBall Post-Click Marketing Platform
Online marketers can now instantly and easily customize Adobe Flash creative for richer post-click marketing.
March 11, 2008
ion interactive Unveils Its New “Now what?” Campaign and Thought-leadership Blog
Faced With Static or Declining Conversion Rates, Online Marketers Ask ‘Now What?’ ion interactive Has the Answer.
February 28, 2008
Kick-Start Your PPC ROI at SES New York Ad Copy and Landing Page Clinic
ion interactive President and CTO Scott Brinker to Participate in Interactive Clinic.
November 5, 2007
LiveBall Landing Experience Software-as-a-Service Updated
New robust features Include auto-optimization, integration with Google AdWords, and more.
November 2, 2007
Be a Super Hero: Score on 4 with “No More Landing Pages”
Defeat Landing Page Man at the “No More Landing Pages” Cyber Cafe on the 4th floor of New York ad:tech’s Exhibit Hall for a chance to WIN!
August 18, 2007
LiveBall Now Provides Real-time Integration with Salesforce.com
ion interactive continues to advance the online marketing sales funnel with our latest update to LiveBall. The software-as-a-service (SaaS) is now directly integrated with Salesforce.com.
July 31, 2007
“No More Landing Pages” Heads to Chicago ad:tech
ion interactive’s “No More Landing Pages”—the edgiest campaign since “Where’s the Beef?”—is headed to Chicago’s ad:tech Conference and Expo.
July 26, 2007
70% of Online Marketers Use SEM and Email Marketing to Generate Traffic
A recent survey from ion interactive revealed that over 70% of online marketers use both search engine and email marketing as their primary vehicles for generating online traffic. The survey collected data on how online marketers manage landing experiences, segmentation, metrics, testing and quality scoring.
July 13, 2007
ion interactive Updates LiveBall SaaS
Highlights include enhanced segmentation visibility through social tagging, flexible integration with existing third-party services and advanced options for data exporting.
June 18, 2007
“No More Landing Pages” Offers Industry Resource for Online Marketers
ion interactive’s recently launched “No More Landing Pages” website offers online marketer’s an industry resource of best practices and strategies for increasing online conversions and ROI.
May 14, 2007
ion interactive Receives International Summit Creative Award for Citrix Systems’ Global Website
ion interactive is a Bronze Winner for the 2007 International Summit Creative Awards—scoring among the very best from twenty-six countries.
May 12, 2007
ion Launches the “No More Landing Pages” Campaign to Bring Awareness to Conversion-Focused Landing Experiences
ion interactive recently launched the grassroots “No More Landing Pages” campaign to bring awareness to alternative post-click experiences that increase conversions and ROI.
March 15, 2007
ion interactive Launches Software for Enterprise Post-Click Marketing Management
ion interactive announces LiveBall, enterprise post-click management software. LiveBall enables marketers to manage the entire post-click landing experience for respondents to paid search, banner advertising and email marketing.
February 28, 2007
ion interactive Utilizes Conversion Paths to Increase Online Marketing ROI
ion interactive’s conversion paths are a more effective alternative to traditional landing experiences, such as landing pages and microsites.
February 23, 2007
ion interactive Presents at the Florida Direct Marketing Association’s March Meeting
The FDMA will feature ion interactive CEO Justin Talerico during its march program “Post-Click Marketing to Increase Online Conversions” at the monthly luncheon on Thursday, March 15, 2007.
February 21, 2007
Register Now for March’s Post-Click Marketing Webinar
Join us on Wednesday, March 28th at 1pm EST for the live “Introduction to Post-Click Marketing” webinar. Includes real-world best practices and case studies.
February 12, 2007
Scott Brinker Sheds Some Light on the Email Clicks that Bail for BtoB Magazine
Great click-thru rate from your emails but not much to show on your site for conversions? Where do those clicks go? Scott offers a simple solution for BtoB readers.
December 11, 2006
Advertising Age Talks with ion interactive CEO Justin Talerico
Abbey Klaassen talks about “message mismatch” and paying attention to what comes after that coveted first click in the article Post-click Marketing: How to Finish a Web Sale.
November 28, 2006
ion interactive Receives Coveted W3 Award for Post-Click Marketing Campaign
ion interactive is a Silver Winner for the worldwide W3 Awards—honoring excellence in web design and and online marketing.
October 26, 2006
ion interactive Launches Global Site for Citrix: Delivering the “Best Access Experience” to Citrix Customers & Partners
ion interactive recently integrated two Citrix Systems web properties into a unified global content site enabling users to access public and private, roles-based content from a single online destination.
October 16, 2006
ion interactive “Pitches” Big with Bylined Article Focusing on Web Marketing Conversions
ion interactive President & CTO Scott Brinker’s bylined article “In Web Marketing It’s the Pitch, Not the Hits, That Counts” hit home with online marketing media, bloggers and readers.
October 3, 2006
ion interactive Presents at the eMarketing Association’s Annual Conference
Where are your clicks going? ion interactive President and CTO, Scott Brinker, compares online marketing vehicles: landing pages, microsites, and conversion paths. Download the presentation—almost as good as being there!
August 23, 2006
The Wise Marketer Features Post-Click Marketing Case Study
Read the except from The Wise Marketer’s article and interview with Loyalty Solutions’ Jill Griffin—featuring a post-click marketing case study example.
August 10, 2006
Forbes.com Interviews ion interactive President & CTO Scott Brinker
With click fraud in the news everywhere, Forbes.com takes a hard look at Google’s policy of not divulging their data on fraudulent clicks.
July 28, 2006
ion interactive to Launch Post-Click Marketing Campaign for Elite Island Resorts
Using post-click marketing’s real-time tools & techniques Elite will acquire segmentation and qualification scoring for online respondents, as well as increase their conversion rates.
June 1, 2006
Introducing the ion Post-Click Marketing Console
The easy-to-use, web-based console gives marketers clear, pre-analyzed, real-time knowledge about their e-marketing effectiveness.
February 24, 2006
Introducing Post-Click Marketing Solutions
ion interactive is bundling their strategic, creative and analysis services to help online marketers improve click conversions.
November 30, 2005
ion Corporate Events Engine Increases Event Website ROI for Citrix
ion interactive’s world-class, web-based Corporate Events Engine maximizes corporate B2B event website ROI and speeds time to market.
November 8, 2005
Introducing the ion Corporate Events Engine
The web-based ion Corporate Events Engine eases content deployment pains, speeds time to market, reduces support costs for B2B event websites.
May 18, 2005
Best B2B Online Newsletter Award
ion interactive has earned the Web Marketing Association’s 2005 Internet Advertising Competition (IAC) award for the best B2B online newsletter campaign for The Citrix Experience newsletter.
May 18, 2005
BuffSpa.com Earns International Creative Award
ion interactive wins a bronze Summit Award for consumer website BuffSpa.com.
May 18, 2005
ion interactive Wins Horizon Awards
ion interactive is proud to have earned a 2005 Horizon Interactive silver award for business-to-business site Citrix.com and a bronze award for consumer site Buffspa.com.
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