LiveBall for E-Commerce

97% of paid clicks don’t convert. LiveBall was designed to change that. And if you’re engaged in online transactions, you can change your outlook on conversion and cart abandonment by focusing on what happens after someone clicks. The pages that users land on when they click through your search, email or advertising have a profound impact on the revenue you’re able to push through. By improving the pages before your e-commerce checkout, you can improve your ROI and gain end-to-end visibility of where your best customers come from—and what makes them buy.

By the Numbers

Let’s say you’re spending $0.30 per click on Google, your total monthly spend is $100,000, and your average sale or ticket is $60. Look at the differences in ROI when you pay closer attention to what happens immediately after people click on your keyword ads:

1. In the first scenario, you drive your click-throughs from your ads to a traditional landing page or to a deep link into your website. Let’s say this approach delivers a 1% conversion rate at an acquisition cost of about $30: Total revenue: $200,000.
2. If you were using LiveBall’s advanced landing pages, your click-throughs would be sent to several different landing pages for testing. Your conversion rate would be automatically optimized in real time and would likely double to 2% or higher. This cuts your acquisition cost in half and doubles your ROI from the same $100,000 spend. Double the customers. Same spend. Total revenue: $400,000.
3. But LiveBall also makes you smarter. You can see how to affect who gets through your sales funnel. You can focus on the best customers. Let’s say you achieved that same 2% conversion rate, but were able to increase your average sale 20%—from $60 up to $72. Total revenue: $480,000. Not too shabby.

This is a basic example of what ion’s LiveBall technology platform does for our transactional clients. They are able to take complete control of their landing pages—without IT, outsourcing or coding—and reduce their acquisition cost.

If this doubling example is just too tidy for you, consider this: ion’s LiveBall clients convert globally at over 11%—or four times the industry average*.

Transactional Conversion + LiveBall

• Try things: Make best-of-breed landing pages and experiment with your pre-order flow with with point-and-click ease
• Online in minutes: Instantly host these pages within your domain, but beyond the confines of your main website
• Live optimization: Test and automatically optimize different landing experiences against each other in real time
• ROI visibility: Gain pre-click through post-click transparency—know which sources deliver your best customers

*Based on the Fireclick Index