Creative Flexibility in LiveBall

LiveBall empowers creatives with completely flexible page layouts and visual themes.

On one end of the spectrum, you can manage all aspects of your visual brand and usability by tightly controlling your page templates. This lets content creators input text and images within a narrow set of parameters.

And on the other end of the spectrum, you can choose to have everything completely dynamic and wide open — offering the ultimate creative canvas for images, Flash, video, text and widgets. If you have great creative, this is the ultimate tool for deploying it and testing its effectiveness.

Included with every LiveBall

Every LiveBall system includes a set of tested and proven conversion-optimized page layouts (see the layout examples below). We also include at least two custom, professionally designed visual themes that you can apply as simply as picking from a drop-down menu when you’re putting pages together in LiveBall. These themes are rich and varied (as you can see in the examples below) and give you powerful creative flexibility. Our clients use themes to easily change experiences based on seasonality, product, division, geo and campaign.

Custom layouts and themes

We get you started, but you have all the freedom in the world. LiveBall empowers designers and web developers to define their own layouts and themes. We have a fully documented Designer’s Guide to Creating LiveBall Frameworks which gives any HTML developer the tools he or she needs to easily and quickly create new templates and visual themes.

  • Brand Themes

    With two clicks you can change a landing experience from one brand to another. Click to see the identical page content with four entirely different brand themes applied.
     

  • Seasonal Themes

    American Greetings is a great example of product- and season-driven themes in action. With a single click themes change from several subtle brand variations to occasions like birthday and care & concern. Click to see large images below and see the options for yourself.
     

  • Campaign Themes

    Overland Storage drives fairly dramatic brand differences on a campaign-by-campaign basis. Click below and see how different one page can look just by changing its theme. Same page, same content, one click, whole new look -- that's the power of themes.
     

  • Landing Page Layouts

    Create professional landing pages and conversion paths in minutes. These layouts are included with every LiveBall console. Of course, we make many more customized layouts too. And our clients create their own.
     

  • Microsite Page Layouts

    In addition to landing pages and conversion paths, LiveBall makes it easy to produce microsites. Here are some sample page layouts that include text or Flash® navigation. Perfect for building out advanced microsites clickity split.
     

  • Device Optimization

    Not everyone is interacting with your marketing on a PC. What about other devices? LiveBall supports sensing and optimizing for just about any device you can think of. Check out these iPhone-optimized page layout examples. They require no pinching or scrolling and result in extraordinary conversion rates.