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Conversion Optimization

ion drives conversion rates and converted lead quality higher using interactive content. See how we do it.

Solution
Solution
Capabilities
Capabilities
Case Studies
Case Studies
Starter Package
Starter Package

How do we get more of the best leads to convert?

The three keys to ion success proven across a decade of results:

Differentiation

1. Differentiation

ion’s interactive content experiences stand out in the crowd as useful and valuable marketing that people actually want. Without attention and desire, conversion gets harder and quality goes down. With it, conversion rates and lead quality both climb higher and higher.

Flex Gating

2. Flex Gating

ion enjoys the technical freedom to ask for conversion before, during or after the interactive experience. But the timing of the gate is just the beginning. Dynamic gate forms — that adapt, lengthen and shorten based on the individual — let us optimize for yield and data.

Continuous Testing

3. Continuous Testing

ion makes continuous, tech-free testing an integral part of results-focused conversion optimization. Types of interactive content can be tested head to head. Dynamic form length, consumption-based gates, personalization, layout and design all impact results.

ion’s modern conversion optimization extends from the content through the presentation — including when, how and where to gate.

Conversion Optimization Capabilities

ion’s platform and services deliver conversion results for hundreds of brands. The following highlighted capabilities help make that happen.

Differentiated Experiences

ion produces interactive conversion-focused experiences that are clearly different and more engaging than typical conversion-focused pages. Assessments, interactive infographics, ebooks, quizzes and interactive white papers elevate ordinary content into immersive, results-generating experiences.

  • Assessments
  • Interactive Infographics
  • Quizzes
  • Calculators
  • Conversion Paths
  • eBooks and Interactive White Papers
ion interactive - Dun & Bradstreet
ion interactive - Dun & Bradstreet
ion interactive - Pedowitz
ion interactive - Pedowitz
ion interactive - BASF
ion interactive - BASF
ion interactive Conversion Levers
ion interactive Conversion Levers
ion interactive Conversion Levers
ion interactive Conversion Levers

Conversion Levers

There’s a reason our customers have great conversion rates. ion empowers non-technical marketers and designers to experiment freely with a myriad of levers to increase conversions. If a form exists; if it’s visual or text based; if it’s static or animated; if it’s in a page or in a lightbox; if it’s before, during or after the content; if it’s personalized or pre-popped — and that’s just the beginning. All without code.

  • Responsive, Device-Specific Forms
  • Data-Driven Personalized Content
  • Gated, Teaser and Ungated Content
  • Dynamic Form Length
  • Data-Driven Form Personalization

Testing Tools

Yes, ion is the ultimate conversion optimization toolset. But, in order to learn and profit from all those tools, ion is also a testing powerhouse designed for continuous improvement. Alternatives may be tested as embeds within your website or as standalone experiences — without code or technical resources. Test anything. Everything. Get results.

  • Two-Click A/B/n Testing
  • Real-Time Automatic or Manual Optimization
  • Configurable Statistical Confidence (80-99%)
  • Traffic Stream-Specific Optimization
  • Embedded or Standalone Tests
ion interactive Testing Tools
ion interactive Testing Tools
ion interactive Testing Tools
ion interactive Testing Tools
ion interactive Testing Tools
ion interactive Testing Tools
ion interactive Focus by Design
ion interactive Focus by Design
ion interactive Focus by Design
ion interactive Focus by Design
ion interactive Focus by Design

Focus by Design

ion’s unparalleled design capabilities empower marketers and designers to selectively draw attention to conversion-focused content and calls-to-action. App-like flows, animations, transitions, scroll effects and much more are all easily usable to focus user attention and increase conversion rates. ion delivers 100% creative control of highly sophisticated user interface elements that otherwise require massive development resources.

  • 20 Animations; 5 Triggers
  • App-Like Transitions
  • Scroll Triggers & Effects
  • Flows, Rotators, Reveals
  • Responsive Design Controls
  • Interactive Video & Video Backgrounds

Conversion Optimization Case Studies & Examples

Yes, research shows* that interactive content is 94% more effective at generating conversions. Here’s how that plays out in the real world.

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*Data courtesy of Demand Metric’s research report Enhancing the Buyer’s Journey, Benchmarks for Content & The Buyer’s Journey.

Conversion Optimization Starter

Complete Package $24,970

What’s included?

A turnkey, two-touch interactive journey made up of a conversion-focused interactive infographic and an interactive white paper. ion will produce both data-driven experiences in the journey from concept to launch — designing the interactive infographic to upsell for conversion and designing a white paper test with mid- and post-gate alternatives.

Why do it?

Give your audience marketing they actually want. Our turnkey conversion optimization starter package is based on years of learning and results. The included interactive experiences are designed to capture attention and convert engagement into interest, desire and action. Get results by giving your audience content that’s useful, valuable and conversion focused.

Dip your toe in the interactive content conversion optimization water with our starter combination of an interactive infographic and an interactive white paper.

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