ion’s interactive content experiences stand out in the crowd as useful and valuable marketing that people actually want. Without attention and desire, conversion gets harder and quality goes down. With it, conversion rates and lead quality both climb higher and higher.
ion enjoys the technical freedom to ask for conversion before, during or after the interactive experience. But the timing of the gate is just the beginning. Dynamic gate forms — that adapt, lengthen and shorten based on the individual — let us optimize for yield and data.
ion makes continuous, tech-free testing an integral part of results-focused conversion optimization. Types of interactive content can be tested head to head. Dynamic form length, consumption-based gates, personalization, layout and design all impact results.
ion’s platform and services deliver conversion results for hundreds of brands. The following highlighted capabilities help make that happen.
ion produces interactive conversion-focused experiences that are clearly different and more engaging than typical conversion-focused pages. Assessments, interactive infographics, ebooks, quizzes and interactive white papers elevate ordinary content into immersive, results-generating experiences.
There’s a reason our customers have great conversion rates. ion empowers non-technical marketers and designers to experiment freely with a myriad of levers to increase conversions. If a form exists; if it’s visual or text based; if it’s static or animated; if it’s in a page or in a lightbox; if it’s before, during or after the content; if it’s personalized or pre-popped — and that’s just the beginning. All without code.
Yes, ion is the ultimate conversion optimization toolset. But, in order to learn and profit from all those tools, ion is also a testing powerhouse designed for continuous improvement. Alternatives may be tested as embeds within your website or as standalone experiences — without code or technical resources. Test anything. Everything. Get results.
ion’s unparalleled design capabilities empower marketers and designers to selectively draw attention to conversion-focused content and calls-to-action. App-like flows, animations, transitions, scroll effects and much more are all easily usable to focus user attention and increase conversion rates. ion delivers 100% creative control of highly sophisticated user interface elements that otherwise require massive development resources.
Yes, research shows* that interactive content is 94% more effective at generating conversions. Here’s how that plays out in the real world.
A turnkey, two-touch interactive journey made up of a conversion-focused interactive infographic and an interactive white paper. ion will produce both data-driven experiences in the journey from concept to launch — designing the interactive infographic to upsell for conversion and designing a white paper test with mid- and post-gate alternatives.
Give your audience marketing they actually want. Our turnkey conversion optimization starter package is based on years of learning and results. The included interactive experiences are designed to capture attention and convert engagement into interest, desire and action. Get results by giving your audience content that’s useful, valuable and conversion focused.