ion interactive Content Marketing Solutions
MENU
Demo
ion interactive Content Marketing Solutions
CareersContact Us
SERVICESPRICING
Demo

Content Marketing Index

Since June of 2014, we’ve compiled data from thousands of marketers who’ve self-assessed the effectiveness of their content. The indices below reflect the state of content marketing today and show its evolution since 2014.

2016 Content Marketing Index

OCT
OCT
SEP
SEP
AUG
AUG
JUL
JUL
JUN
JUN
MAY
MAY
APR
APR
MAR
MAR
FEB
FEB

2016 Content Marketing Index

OCT
OCT
SEP
SEP
AUG
AUG
JUL
JUL
JUN
JUN
MAY
MAY
APR
APR
MAR
MAR
FEB
FEB

October 2016 Content Marketing Effectiveness

Marketers from across the web were asked to rate the effectiveness of their content on each of the following criteria using a five-star scale.

Current Star Ratings and Sparkline Trends June 2014 to Present

Conversion

ion interactive content marketing index Conversion 2.13 Stars

2.68 Stars

ion interactive content marketing index Conversion October 2016

Differentiation

ion interactive content marketing index Differentiation 2.40 Stars

3.06 Stars

ion interactive content marketing index Differentiation October 2016

Education

ion interactive content marketing index Education 3.57 Stars

3.51 Stars

ion interactive content marketing index Education October 2016

SEO

ion interactive content marketing index SEO 3.14 Stars

2.87 Stars

ion interactive content marketing index SEO October 2016

Sharing

ion interactive content marketing index Sharing 2.74 Stars

2.43 Stars

ion interactive content marketing index Sharing September 2016

October 2016 Interactivity Index

26.82%

Percentage of Content that is Interactive

ion interactive content marketing index  Interactivity trend June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked what portion of their content was interactive (eBooks, quizzes, assessments, calculators, configurators) versus passive (PDFs, webinars, blog posts, videos).

October 2016 Content Usage

by Funnel/Buyer’s Journey Stage

ion interactive content marketing index Content Marketing usage by funnel stageion interactive content marketing index  Content Usage sparkline June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked where in the funnel or buyer’s journey content was most important to them.

September 2016 Content Marketing Effectiveness

Marketers from across the web were asked to rate the effectiveness of their content on each of the following criteria using a five-star scale.

Current Star Ratings and Sparkline Trends June 2014 to Present

Conversion

ion interactive content marketing index Conversion 2.13 Stars

2.45 Stars

ion interactive content marketing index Conversion September 2016

Differentiation

ion interactive content marketing index Differentiation 2.40 Stars

2.84 Stars

ion interactive content marketing index Differentiation September 2016

Education

ion interactive content marketing index Education 3.57 Stars

3.63 Stars

ion interactive content marketing index Education September 2016

SEO

ion interactive content marketing index SEO 3.14 Stars

3.32 Stars

ion interactive content marketing index SEO September 2016

Sharing

ion interactive content marketing index Sharing 2.74 Stars

2.45 Stars

ion interactive content marketing index Sharing September 2016

September 2016 Interactivity Index

27.20%

Percentage of Content that is Interactive

ion interactive content marketing index  Interactivity trend June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked what portion of their content was interactive (eBooks, quizzes, assessments, calculators, configurators) versus passive (PDFs, webinars, blog posts, videos).

September 2016 Content Usage

by Funnel/Buyer’s Journey Stage

ion interactive content marketing index Content Marketing usage by funnel stageion interactive content marketing index  Content Usage sparkline June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked where in the funnel or buyer’s journey content was most important to them.

August 2016 Content Marketing Effectiveness

Marketers from across the web were asked to rate the effectiveness of their content on each of the following criteria using a five-star scale.

Current Star Ratings and Sparkline Trends June 2014 to Present

Conversion

ion interactive content marketing index Conversion 2.13 Stars

2.73 Stars

ion interactive content marketing index Conversion August 2016

Differentiation

ion interactive content marketing index Differentiation 2.40 Stars

2.83 Stars

ion interactive content marketing index Differentiation August 2016

Education

ion interactive content marketing index Education 3.57 Stars

3.05 Stars

ion interactive content marketing index Education August 2016

SEO

ion interactive content marketing index SEO 3.14 Stars

2.86 Stars

ion interactive content marketing index SEO August 2016

Sharing

ion interactive content marketing index Sharing 2.74 Stars

2.41 Stars

ion interactive content marketing index Sharing August 2016

August 2016 Interactivity Index

34.07%

Percentage of Content that is Interactive

ion interactive content marketing index  Interactivity trend June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked what portion of their content was interactive (eBooks, quizzes, assessments, calculators, configurators) versus passive (PDFs, webinars, blog posts, videos).

August 2016 Content Usage

by Funnel/Buyer’s Journey Stage

ion interactive content marketing index Content Marketing usage by funnel stageion interactive content marketing index  Content Usage sparkline June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked where in the funnel or buyer’s journey content was most important to them.

July 2016 Content Marketing Effectiveness

Marketers from across the web were asked to rate the effectiveness of their content on each of the following criteria using a five-star scale.

Current Star Ratings and Sparkline Trends June 2014 to Present

Conversion

ion interactive content marketing index Conversion 2.13 Stars

2.13 Stars

ion interactive content marketing index Conversion July 2016

Differentiation

ion interactive content marketing index Differentiation 2.40 Stars

2.40 Stars

ion interactive content marketing index Differentiation July 2016

Education

ion interactive content marketing index Education 3.57 Stars

2.93 Stars

ion interactive content marketing index Education July 2016

SEO

ion interactive content marketing index SEO 3.14 Stars

2.87 Stars

ion interactive content marketing index SEO July 2016

Sharing

ion interactive content marketing index Sharing 2.74 Stars

2.80 Stars

ion interactive content marketing index Sharing July 2016

July 2016 Interactivity Index

24.21%

Percentage of Content that is Interactive

ion interactive content marketing index  Interactivity trend June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked what portion of their content was interactive (eBooks, quizzes, assessments, calculators, configurators) versus passive (PDFs, webinars, blog posts, videos).

July 2016 Content Usage

by Funnel/Buyer’s Journey Stage

ion interactive content marketing index Content Marketing usage by funnel stageion interactive content marketing index  Content Usage sparkline June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked where in the funnel or buyer’s journey content was most important to them.

June 2016 Content Marketing Effectiveness

Marketers from across the web were asked to rate the effectiveness of their content on each of the following criteria using a five-star scale.

Current Star Ratings and Sparkline Trends June 2014 to Present

Conversion

ion interactive content marketing index Conversion 2.76 Stars

2.76 Stars

ion interactive content marketing index Conversion June 2016

Differentiation

ion interactive content marketing index Differentiation 3.03 Stars

3.03 Stars

ion interactive content marketing index Differentiation June 2016

Education

ion interactive content marketing index Education 2.79 Stars

2.79 Stars

ion interactive content marketing index Education June 2016

SEO

ion interactive content marketing index SEO 3.10 Stars

3.00 Stars

ion interactive content marketing index SEO June 2016

Sharing

ion interactive content marketing index Sharing 2.55 Stars

2.55 Stars

ion interactive content marketing index Sharing June 2016

June 2016 Interactivity Index

28.75%

Percentage of Content that is Interactive

ion interactive content marketing index  Interactivity trend June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked what portion of their content was interactive (eBooks, quizzes, assessments, calculators, configurators) versus passive (PDFs, webinars, blog posts, videos).

June 2016 Content Usage

by Funnel/Buyer’s Journey Stage

ion interactive content marketing index Content Marketing usage by funnel stageion interactive content marketing index  Content Usage sparkline June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked where in the funnel or buyer’s journey content was most important to them.

May 2016 Content Marketing Effectiveness

Marketers from across the web were asked to rate the effectiveness of their content on each of the following criteria using a five-star scale.

Current Star Ratings and Sparkline Trends June 2014 to Present

Conversion

ion interactive content marketing index Conversion 2.88 Stars

2.88 Stars

ion interactive content marketing index Conversion May 2016

Differentiation

ion interactive content marketing index Differentiation 3.08 Stars

3.08 Stars

ion interactive content marketing index Differentiation May 2016

Education

ion interactive content marketing index Education 3.46 Stars

3.46 Stars

ion interactive content marketing index Education May 2016

SEO

ion interactive content marketing index SEO 3.10 Stars

3.10 Stars

ion interactive content marketing index SEO May 2016

Sharing

ion interactive content marketing index Sharing 2.85 Stars

2.85 Stars

ion interactive content marketing index Sharing May 2016

May 2016 Interactivity Index

28.95%

Percentage of Content that is Interactive

ion interactive content marketing index  Interactivity trend June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked what portion of their content was interactive (eBooks, quizzes, assessments, calculators, configurators) versus passive (PDFs, webinars, blog posts, videos).

May 2016 Content Usage

by Funnel/Buyer’s Journey Stage

ion interactive content marketing index Content Marketing usage by funnel stageion interactive content marketing index  Content Usage sparkline June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked where in the funnel or buyer’s journey content was most important to them.

April 2016 Content Marketing Effectiveness

Marketers from across the web were asked to rate the effectiveness of their content on each of the following criteria using a five-star scale.

Current Star Ratings and Sparkline Trends June 2014 to Present

Conversion

ion interactive content marketing index Conversion 2.83 Stars

2.83 Stars

ion interactive content marketing index Conversion April 2016

Differentiation

ion interactive content marketing index Differentiation 3 Stars

3 Stars

ion interactive content marketing index Differentiation April 2016

Education

ion interactive content marketing index Education 3.38 Stars

3.38 Stars

ion interactive content marketing index Education April 2016

SEO

ion interactive content marketing index SEO 3 Stars

3 Stars

ion interactive content marketing index SEO April 2016

Sharing

ion interactive content marketing index Sharing 2.66 Stars

2.66 Stars

ion interactive content marketing index Sharing April 2016

April 2016 Interactivity Index

30.89%

Percentage of Content that is Interactive

ion interactive content marketing index  Interactivity trend June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked what portion of their content was interactive (eBooks, quizzes, assessments, calculators, configurators) versus passive (PDFs, webinars, blog posts, videos).

April 2016 Content Usage

by Funnel/Buyer’s Journey Stage

ion interactive content marketing index Content Marketing usage by funnel stageion interactive content marketing index  Content Usage sparkline June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked where in the funnel or buyer’s journey content was most important to them.

March 2016 Content Marketing Effectiveness

Marketers from across the web were asked to rate the effectiveness of their content on each of the following criteria using a five-star scale.

Current Star Ratings and Sparkline Trends June 2014 to Present

Conversion

ion interactive content marketing index Conversion 2.87 Stars

2.87 Stars

ion interactive content marketing index Conversion March 2016

Differentiation

ion interactive content marketing index Differentiation 3.12 Stars

3.12 Stars

ion interactive content marketing index Differentiation March 2016

Education

ion interactive content marketing index Education 3.39 Stars

3.39 Stars

ion interactive content marketing index Education March 2016

SEO

ion interactive content marketing index SEO 2.88 Stars

2.88 Stars

ion interactive content marketing index SEO March 2016

Sharing

ion interactive content marketing index Sharing 2.62 Stars

2.62 Stars

ion interactive content marketing index Sharing March 2016

March 2016 Interactivity Index

32.20%

Percentage of Content that is Interactive

ion interactive content marketing index  Interactivity trend June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked what portion of their content was interactive (eBooks, quizzes, assessments, calculators, configurators) versus passive (PDFs, webinars, blog posts, videos).

March 2016 Content Usage

by Funnel/Buyer’s Journey Stage

ion interactive content marketing index Content Marketing usage by funnel stageion interactive content marketing index  Content Usage sparkline June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked where in the funnel or buyer’s journey content was most important to them.

February 2016 Content Marketing Effectiveness

Marketers from across the web were asked to rate the effectiveness of their content on each of the following criteria using a five-star scale.

Current Star Ratings and Sparkline Trends June 2014 to Present

Conversion

ion interactive content marketing index Conversion 2.75 Stars

2.75 Stars

ion interactive content marketing index Conversion March 2016

Differentiation

ion interactive content marketing index Differentiation 2.75 Stars

2.75 Stars

ion interactive content marketing index Differentiation March 2016

Education

ion interactive content marketing index Education 3.57 Stars

3.57 Stars

ion interactive content marketing index Education March 2016

SEO

ion interactive content marketing index SEO 3.14 Stars

3.14 Stars

ion interactive content marketing index SEO March 2016

Sharing

ion interactive content marketing index Sharing 2.74 Stars

2.74 Stars

ion interactive content marketing index Sharing March 2016

February 2016 Interactivity Index

30.29%

Percentage of Content that is Interactive

ion interactive content marketing index  Interactivity trend June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked what portion of their content was interactive (eBooks, quizzes, assessments, calculators, configurators) versus passive (PDFs, webinars, blog posts, videos).

February 2016 Content Usage

by Funnel/Buyer’s Journey Stage

ion interactive content marketing index Content Marketing usage by funnel stageion interactive content marketing index  Content Usage sparkline June 2014 to present

Sparkline Trend June 2014 to Present

Marketers from across the web were asked where in the funnel or buyer’s journey content was most important to them.

PARTICIPATE

in the Index

Take the Assessment
Want to see how your content marketing stacks up and have your voice heard in the index? Take the same interactive assessment that thousands of modern marketers have used to get instant recommendations.

Get a Demo

© i-on interactive, inc.