Overland Storage

Improving Conversions by 500%, Generating ‘Tremendous’ Leads

After spending the past 18 months working hard to perfect what visitors experience once they click through to the company’s site, the b-to-b data storage and backup company has been able to increase its conversions and leads dramatically.

When Overland Storage launched its paid search program 3 years ago, they sent paid traffic to deep links in their website that converted at less than 1%. Dissatisfied with low lead volume and a poor conversion rate, Overland Web Marketing Manager Gary Ware hired ion to create and optimize targeted landing page experiences and improve conversions. Within months, Overland improved their average online conversion rate by 500% with new custom landing pages, and as a result, “our amount of leads now is tremendous”. Read their full post-click success story at BtoBOnline.com.