LiveBall Helps Bizo Deliver High-Performance Results For Clients

Across the board it does everything better than I could do it. It would take me so much time to create these landing pages. The fact that it directly integrates with Salesforce is huge. Once I have my image files ready, it takes me maybe 15 minutes to do the first path, and then maybe 4 minutes to do the next for testing.”
Lee Byrne
Director of Ad Operations, Bizo, Inc.

background

Since its launch in September 2008, Bizo has built the largest B2B ad network in the world, with over 30 million targetable business professionals. With its specialized B2B advertising platform, Bizo allows marketers to target business professionals by intent as well as “bizographic” data such as job title, company size, industry, and seniority. Bizo’s clients run the gamut from Fortune 100 firms to small “ma & pa” companies.

the challenge

Shortly after launch, Bizo realized their B2B clients rarely had the resources or expertise to create — let alone optimize — landing pages. Too often, Bizo found most B2B landing pages had too much information, were too cluttered, not targeted to the specific ad messages, and as a result, ineffective. In order to provide maximum value to clients, Bizo wanted to offer a creative package including display ads plus landing pages in, but needed a way to deliver it easily and profitably.

the solution

Bizo found the solution to efficient and effective landing page creation in LiveBall. According to Lee Byrne, Director of Ad Operations, “Offering landing pages is huge for us. It has definitely helped us get new business. But it had to be easy, because we don’t have the bandwidth to do it otherwise.”

Now Bizo is able to offer a complete end-to-end solution to clients from media inventory, to ad creation, to landing pages. The complete approach has yielded impressive results. Lee says one client in particular increased conversion from 2% to 9% and reduced cost per lead from $300 to $50.

What does LiveBall do best for Bizo? Lee says, “Across the board it does everything better than I could do it. It would take me so much time to create these landing pages. The fact that it directly integrates with Salesforce is huge. Once I have my image files ready, it takes me maybe 15 minutes to do the first path, and then maybe 4 minutes to do the next for testing.” LiveBall has helped Bizo further differentiate its services, reinforce its positioning in the marketplace, and has given this fast-growing company the ability to deliver its services easily and more profitably.