I previously blogged about balancing the effort you put into your interactive content experience, with the anticipated value your organization will receive from it. There are several ways to determine potential value, and it’s more of a set of considerations than it is a hard & fast set of rules. Here is a best practices approach to determining how valuable any particular interactive content experience might be. Ask yourself these questions:
The more red you have—well, um… it probably goes without saying that it might be a red flag. The more green you have… the more potential value this interactive content has.
Tomorrow I will expand on this concept with a quick set of questions you can ask to see if the effort required for the interactive content experience is worth the anticipated value you will get out of it. Stay tuned!