Round Up: All Content Marketing All the Time

Part of my job has always been scouring the news.  As a former tech PR flack on the agency side, I would sit for a good couple of hours in the morning with industry rags strewn across my desk, multiple browsers open to countless online publications, all while sifting through Google Alerts.  Google Alerts for days.

It’s a lot. I imagine it being comparable to what any of the Kardashians must go through on a daily basis.  I picture Kimye sitting in her massive closet surrounded by Balmain blazers and being primped for the day.  She has InTouch, Us Weekly and People open to see if she really wore it better, her assistant is reading tweets about her, and her other assistant is blowing on her manicure while scanning Google Alerts about her.

Content_Marketing_Bubble

But it’s crucial.  You need to know what’s going on outside of your own little company bubble.  What’s the latest in the industry? Who’s being acquired? What are the analysts saying? What are competitors touting?  Your finger needs to be on the pulse and it’s a big pulse.

Especially when you are in an industry inundated with buzzwords, trends and technological innovation. Like marketing, especially content marketing.  It is HUGE and everyone’s got an opinion. Some awesome. Some not so awesome. Even some unexpected.  But all of it helps paint a larger picture (probably not as large as the oil painting Kanye probably had commissioned to sit in Kim’s closet of himself in a smoking jacket standing in front of his jet).

So we are going to share a little bit of our world via a round-up of some of the latest and greatest content marketing buzz!  Welcome to our world.

We talk about the impact of interactive content all the time. It’s our bread and butter. So this blog post by Danny Brown made us grin from ear to ear.  Specifically the part about interactive content where he said,

By giving people the power to choose what they learn, how they learn, and by what degree of intimacy they communicate, technology really could change everything about content.

Ding Ding Ding! Somebody give this man a prize. Seriously!

Measurement and ROI in regard to content marketing is also getting more airtime.  And when one of the big guys, AKA Kraft, says it sees mucho ROI from content! Well, that makes us want to crack open the bubbly. This article from Advertising Age featured the company’s director of data, content and media, Julie Fleischer, and her recent keynote from Content Marketing World.

She said:

Kraft now generates the equivalent of 1.1 billion ad impressions a year and a four-times-better return on investment through content-marketing than through even targeted advertising.

Go back and read that again (or ten times like I did) because it’s AWESOME.

Then there was this one by Murray Newlands for Entrepreneur. In it he emphasizes the importance of brilliant content to cut through the noise.  

He says:

Your content must be remarkable enough to break through the clutter. Think about how many channels you have on your television, and how many websites and social media channels compete for your attention each day. The same is true for your customers. It’s not enough to just produce content. Your content must educate, inspire or entertain your audience.

And everyday there are new stories, new opinions and new gems of knowledge to consider regarding content marketing practices.  Things change minute-to-minute and all you can do is be vigilant about knowing your stuff!

So get to reading! And then maybe you’ll have time to skim the gossip rags for pics of celebs without makeup and super models in unflattering bikini pics.