Marketing apps are all the rage. But how can you be sure to utilize them for your brand's focus? Yesterday, ion interactive presented the first in our series of Marketing Apps webinars, Marketing Apps for Lead Generation.
ion's co-founder Anna Talerico partnered with Paige Newberry to give insight into what marketing apps are and how to do marketing apps right. Along with an in-depth explanation of how they can be used to amp up your lead generation campaign results, Anna and Paige demonstrated how marketing apps are already being used by companies today!
With app-like examples from companies such as Delta Airlines, Cintas, MINI Cooper, and ExxonMobil to name a few, the proof is in the digital experiences. Users want a more engaging, more useful, more exciting way to interact with your brand.
Marketing apps such as calculators, conversion paths, games, quizzes, assessments, voting, and surveys can all be used to boost lead generation results, by transforming static content into useful digital experiences. Marketing apps are universal for skyrocketing your campaign to a new level.
Wasn't able to attend the webinar? Curious to learn more about how you can improve your lead generation campaign with marketing apps? Take a look at the webinar recording and SlideShare version now!