Mapping the Types of Interactive Content

There are four sides to interactive content: the content itself, its presentation, its function and the flow of data from the functionality.

There are four sides to interactive content: the content itself, its presentation, its function and the flow of data from the functionality.

I got good feedback on my Rapidly Producing Interactive Content at Scale post from a few weeks back. A portion of that post that was particularly well-received was the four sides of interactive content.

That idea really just came from needing to visually classify the confluence of unique requirements that interactive content has. The context of that post was focused on setting and maintaining standards to facilitate reproducible consistency in the rapid production of interactive content at scale.

As I was sitting and staring at the little graphic I whipped up to show those four facets — content, presentation, function and data flow — another application occurred to me. Hopefully, this simple visualization helps relieve a common pain that we hear again and again… ‘How do I know what types of interactive content I need?’. Part of how you know what to produce is understanding how the types of interactive content differ. And then mapping that understanding to stages of the funnel.

interactive-content-classification-quadrant.png

My hope is that by looking at the major interactive content players in the quadrant, it becomes a bit easier to visualize their characters. They are not all created equally. They don’t all have consistent functional requirements. And they don’t all work equally well in all stages of the funnel. Please let me know what you think. Cheers.