ion + Jay Baer = Two Thumbs Up!

If you didn't catch it last week, Jay Baer put on quite the webinar with us. Jay shared how smart marketing is about the help and not the hype, while giving the audience quite a few laughs along the way.

If you don't know Jay Baer, he is the New York Times best selling author of Youtility, marketing consultant, blogger, and speaker, among many other talents and personalities (including self-proclaimed tequila lover... I bet he loved our Cinco de Marketing Apps post).

Jay was safely ensconced in a hotel room in Texas during the webinar (decked out in a comfy robe and slippers we hope), but didn't miss a beat -- even proving he is superman by tweeting along with some of the attendees while he was presenting. You can check those out with a quick Twitter search for #ionwebinar. Here are some of our favorite quotes from the webinar:

"You can sell something and make a customer today. Or you can help someone and potentially make a customer for life."

"Marketing can delight people and be something that matters."

"We are surrounded by data, but starved for insights."

"Your marketing can (and should) transcend the transaction."

"The future of marketing success is not big data; it is big understanding."

"Bleach + Butter. Don't even think about going there."

Ok, so the last one isn't a verbatim quote, but it's sort of an inside joke amongst the webinar attendees. You had to be there. Or, you can just watch the webinar replay to catch why you don't want to put bleach on butter. Who knew?

So check out the recorded version below, have a few laughs, and learn what Youtility is for yourself!

"Youtility is marketing so useful, people would pay for it."