We wrapped up event season and jumped straight into webinar week! At least once a quarter, we have the pleasure of hosting our very own webinar to help content marketers just like you gain insight and ideas into how to better your engagement with your audience. So this week on Medium was all about how to overcome those content marketing challenges and tell a story with your content throughout the buyer’s journey with your brand.
Check out what you might have missed this week on Medium:
Just last week, ion had the opportunity of exhibiting and attending Content Strategy Innovation Summit in sunny Los Angeles. This event was all about innovation in content strategy for both B2C and B2B marketers so you can bet there were a ton of takeaways from it. Check out what we loved most about CSIS!
With starting or kicking off any new objective or practice, the hardest part may be just that: getting started. So how can content marketers combat the challenge of knowing what to do first when creating interactive content? ion’s Director of Customer Success takes you through what questions to ask yourself to get you on the track to success.
Our most recent webinar, Deliver Engaging Content to Your Buyers, was a hit! With modern buyers doing more self-discovery and solution exploration on their own, ion’s co-founder Anna Talerico explains how engagement throughout the buyer’s journeyis crucial to sales. Check out the webinar recap and watch the webinar recording as Anna goes through Bill’s journey while using static content versus interactive content.