For us here at ion, the start of Q4 hit us with brute-force. Ok ok, that may be Hurricane Matthew we’re feeling but the pressure is on to create engaging interactive content experiences for our audience.
With any good content creation, you must have some sort of content strategy in place. And with that content strategy, you want to avoid as many fails as possible so that Q4 is nothing but a success for your business. In case you aren’t sure where to start, the articles over on our ion Medium publication this week are great resources to help you out.
Our very own ionian, Stephanie, is right. If content is truly king, then content strategy is his throne, the foundation that holds the king high above his kingdom showing his power. A king without his throne is just a man that has to work extra hard to show his authority — the same can be said about content without strategy. In this article, Stephanie gives you everything you need to know in order to have a strong content foundation.
This week on Ask Audrey, ion’s Director of Customer Success aims to keep you from ever starring in one of those excruciatingly embarrassing “Ultimate Fail” highlight reels by telling you what exactly makes for an interactive content fail and how you can avoid it. Watch the video now to see what interactive content marketing advice Audrey has for you this week!