How to: A Marketing App like the McCormick FlavorPrint

A couple of weeks ago, I made a confession to you all.

I can't cook.

You want to call three kitchen fires embarrassing? Go for it. It's been almost six years since the last one so at least we can say I'm improving.

But as you learned in our previous post here, I am working hard to make a dinner like no other... and all with the help of a marketing app.

McCormick Flavor Print

McCormick's FlavorPrint marketing app to be exact.

Now, while I can't cook, I'm not a picky eater. Put anything in front of me and I'll try it. So finding recipes I'm willing to make (and I say willing, not capable) isn't too difficult. What is difficult is finding one that works for me with the little amount of cooking tools I have in my house.

McCormick is offering a food quiz and recipe generator that is personalized to each visitor's taste preferences. They style a "flavor print" and create a recipe list that works just for you as the visitor. Incredible right?

What's really incredible about this marketing app is that it's extremely interactive and engaging—from an endless amount of thumbs up and thumbs down choices that personalize the results to the ability of sharing your FlavorPrint with the world. Not only that, but you can continue to adjust the results by what spices you already have and what cooking utensils you may need. Sounds like a dream to me.

McCormick FlavorPrint

A dream that can all be built in the ion platform.

Now, the McCormick FlavorPrint wasn't built in ion, but it could have been! Take a look at the video below to see how a marketing app just like the McCormick FlavorPrint can be built in the ion platform and discover such lab features as:

  • Responsive Grid: structure and responsive behavior of content displayed across various sized screens/viewports
  • Flow: slide and/or fade content sections within page
  • Image Animations
  • Reveal: hover effects within page
  • Page Rules: zero-code logic to serve up dynamic text, images, scoring, recommendation

Intrigued? Want to make create marketing apps of your own? Register to download our Marketing Apps Idea Book to get your creative juices flowing and transform your digital experience into an interactive and engaging one.