10 Must-Read Content Marketing Articles for 2015

If you’ve been following our blog, you know we love doing roundups of our favorite articles every month with what we think were some of the top highlights in the industry. The 2015 predictions posts have flooded in while we’ve rang in the new year.

But as you work towards those New Year’s resolutions, don’t forget to start planning and brainstorming for your content strategy. We’ve got some exciting things coming this year and some awesome tools and ideas to take away from this past year. So take a look at some of our favorite content marketing articles of 2014 and grab some advice and tips from the experts to make sure you’re on top of the content marketing game in 2015!

1. The Irresistible Power of Storytelling as a Strategic Business Tool, Harrison Monarch via Harvard Business Review

Storytelling evokes a strong neurological response which allows us to focus […] A story can go where quantitative analysis is denied admission: our hearts. Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.

2. 25 Content Marketing Truths, Joe Pulizzi via Content Marketing Institute

I learned two things from my grandfather: 1) Helping others is everything and 2) Amazing storytelling gets you most places in life. That’s how I feel about the art and science of contenting marketing. Sure, we aren’t saving the world here as content marketers, but I believe we can do well for people and our companies at the same time by honing the practice.

3. The Art and Science of Content Marketing [Infographic], Veronica Maria Jarski via MarketingProfs

Apparently, the best content marketers combine the mindset of right-brainers (artists) and left-brainers (scientists). Art taps into emotions and experiences through creative language, powerful visuals, integrated campaigns, and original ideas […] Science is about building processes, analyzing performance, recognizing patterns in data, and strategizing accordingly.

4. How to Explain Content Marketing to Non-Content People, Christine Warner via Content Standard by Skyward

As marketers, we know that a message has to be customized for its intended audience. And since your audience has little to no exposure to content marketing, you must cater your explanation accordingly […] The next time a non-content person asks what you do, be prepared to respond with a one-liner, example, elevator pitch, or story that clearly describes content marketing.

5. Content Without Strategy is Just Stuff, Joe Pulizzi via LinkedIn

There are two reasons why most brands are wasting their time creating all this content stuff: 1) creating corporate stuff that doesn’t resonate with customer stuff means little to no activity, and 2) creating content stuff without a real strategy creates activity with no end result that will ultimately help the company sell corporate stuff.
Step one, I created this amazing piece of content […] Step two, people are thinking about this at least. That’s really good. We should sign up for whatever these people are selling […] This is not actually how content marketing works. But it’s how a lot of people invest in and think about content marketing.
To avoid the spray-and-pray approach to content marketing, it’s important to measure as many of its key performance indicators as you can. Doing so will allow you to correctly align with your content creation and distribution efforts with your end goal and make the most of your campaign.

8. Dance Content into the Heart of Your Reader, Wade Harman via Convince and Convert

A carefully chosen word will mambo around your mind and, in the right context, foxtrot into your heart. In fact, some words are capable of dancing off the page and will inspire you to act immediately […] Do you ever wonder what it would be like to create compelling content that elicits an action or response each and every time, just like music does for dancers?

9. STOP Now or Your Content Dies, Wade Harman via Convince and Convert

To avoid having to repeatedly be confronted by this fear, it is important to understand that not only do we need to communicate a message that captivates our audience, but we also need to inspire our readers to act upon the message either during or immediately after reading the post.
Interactive content marketing, as I define it, is a groundbreaking new spin on content marketing that has yet to fully take hold, and when it does, it will change the world of content marketing […] It’s important to be aware of the possibility of its development and, if you can, prepare for it.

Ready to put a cork in 2014 and knock the socks off 2015?! We sure are! Are there any articles you feel are must-reads for this New Year that we missed? Feel free to share some with us!