Some say that marketing is too much fluff. Some say it’s all buzzwords and hype. We beg to differ! Need some convincing? Get ready to scroll because we’ve got stats. Lots and lots of stats. No jargon, no fluff (unless it’s the marshmallow kind sandwiched between soft bread with some peanut butter—then we’re talking).
Transparency, people! We all want it, from every company online. Whether you’re looking for an estimate, maybe ROI, maybe even your BMI (god knows it’s the dreaded number we don’t want to find out but should), your online experience with the company should be seamlessly transparent. And that’s what your audience is expecting, too. This week we wanted to highlight two types of calculator quick starts: BMI and Savings Calculators.
When I was a teenger, I remember writing tons and tons of notes to my friends during school. They will filled with nonsensical girly stuff about the boy du jour, goomies, scrunchies and other stuff I’m probably aging myself with. And it was almost always finished off with a S.W.A.K. Or for you non-note passing newbies—Sealed With A Kiss. So, you can imagine the nostalgia that filled my head when I saw Burberry’s Kisses campaign. As part of the marketing team for ion, I am constantly on the hunt for really cool marketing apps out there in the wild. And this one is a digital marketing gem!
Cue Oktoberfest! One of the biggest festivals is upon us. And while, for most people, beer comes to mind whenever Oktoberfest is mentioned, I like to think: MARKETING! (Ok ok, beer does come to my mind too. But just go along with it). What is more engaging than a beer fest? You have tons of people from all over celebrating the best beers in the world. The audience of Oktoberfest is there to relax, to learn, to listen, and to be engaged. But what can you learn from Oktoberfest as a whole that markets this yearly party in such a big way all over the world?
We talk all the time, like a broken record, about how important it is to engage your audiences. Like, all. The. Time. Because it is insanely important. If your audience is not entertained, not engaged, not connected to your brand, then why bother? And, Harvard is like the intelligence motherload, so you KNOW if they are utilizing something, you should probably pay attention.
October means many things to many people: 1.) It’s the height of fall (which means nothing to a Floridian since palm trees don’t shed and the beaches don’t become barren). 2.) Stores roll out their Halloween displays and you buy candy under the guise that it’s for trick or treaters, but we all know the truth. 3.) And, it’s Breast Cancer Awareness Month. That being said, it seems like the appropriate time to shine a little light on a couple of the fabulous marketing apps tied to Breast Cancer Awareness. Why? Because Marketing apps are not all fun and games. They also serve a purpose to educate and inform. It’s just that some of them are so darn good you don’t realize you are actually learning something!
It’s no new news. Content marketing is changing every day. And over the past three to five years, it’s changed a heck of a lot. But as for this past year, content marketing has gotten a whole new look. Think The Jackson 5 MJ as content marketing last year and Invincible MJ as content marketing this year—almost unrecognizably different but both versions so unbelievably necessary for the industry (RIP MJ. We love you). So we couldn’t help but ask one question: What is one thing you can do in content marketing today that you couldn’t do a year ago?
Ever curious about what you can accomplish with the ion platform? Whether you are one of our awesome customers or just subscribe to our blog for our content, we thought a bi-weekly series of our favorite Quick Starts would be inspirational for you all! We release a new Quick Start nearly every week, so you can rest assured that what’s in the cloud is state of the art. So in the helping spirit, over the next few months we’ll be taking a look at some of our favorite Quick Starts. To get this started, let's look into a Lookbook.
Content marketing is here to stay, but it continues to evolve as marketers discover new strategies to increase its effectiveness. There are several reasons for the rapid increase in content marketing, from improving search engine rankings to enhancing customer engagement. Given the range of options for improving their content marketing efforts, the challenge for marketers in 2014 is to make judicious and cost-effective choices in the ways they create and distribute content.
We are working so hard to deliver incredible experiences to our clients (so THEY can in turn provide amazing experiences to their end users). We are out and about on the event circuit. We’re churning out content like crazy. And we are loving every minute. So we had to take a moment for some shameless self promotion to share the post coverage from our little jaunt to San Fran to accept our TWO Stevie Awards from the American Business Awards.
The struggle is real. The content marketing struggle that is. We’ve all experienced it and we all know it far too well. Not only is it a struggle to produce the right amount of content day in and day out, but to produce the right CONTENT for the right AUDIENCE is almost overwhelming. And increasing engagement? Ugh, THE STRUGGLE IS REAL!
Stories are 22 times more memorable than just a mere fact. And the reason? We as humans tend to make a connection with stories. We tend to put ourselves in the middle of it, as if the event actually happened to us, as if we were the main character. And isn’t that what you want for your brand? To be memorable? For your audience to imagine themselves in the middle of YOUR story? That’s exactly what you want. I know you all too well! Problem is… your audience is distracted.
October is not just the month of Pumpkin Spice everything... it is also the month of amazing events for digital marketers. So if you need a break from carving pumpkins, drinking pumpkin spiced beverages, making pumpkin bread or dealing with the ever-changing minds of your children and their ideas for Halloween costumes... come meet up with ion during our October events!