> SUBSCRIBE > JOBS > CONTACT
RSS

August 15, 2008

ion interactive Brings Landing Pages 2.0 to SES San Jose

ion interactive leads the charge for moving landing pages beyond the traditional single page format by incorporating Web 2.0 elements for increased user engagement & ROI.

July 31, 2008

ion interactive Moves West

It’s often said that to seek your fortune, you must go West. Now that we’ve outgrown our Florida office, we’re following that advice. As of August 1st, ion’s Florida team is packin’ up and movin’ West...about 50 feet.

June 3, 2008

Don’t Spend More, Convert More. Landing Pages 2.0 at SMX Advanced.

ion interactive President and CTO to participate in SMX Advanced’s “Conversion Optimization: Winning After They Arrive” session.

June 2, 2008

ion interactive Champions Social Networking on Landing Pages

Long Tail online marketing attracts unique niches, which can benefit tremendously from peer interaction in the context of a campaign.

May 21, 2008

ion interactive Launches Support for Widget-Enhanced Landing Pages

The latest version of LiveBall includes extensive support to enable non-technical marketers to plug in widgets and other existing web applications into their landing pages.

April 15, 2008

ion interactive Introduces iPhone-Optimized Landing Pages

For the first time marketers can reach the highly desirable iPhone user demographic with iPhone-optimized landing pages using a new platform framework.

March 18, 2008

Introducing Dynamic Flash in ion’s LiveBall Post-Click Marketing Platform

Online marketers can now instantly and easily customize Adobe Flash creative for richer post-click marketing.

March 11, 2008

ion interactive Unveils Its New “Now what?” Campaign and Thought-leadership Blog

Faced With Static or Declining Conversion Rates, Online Marketers Ask ‘Now What?’ ion interactive Has the Answer.

February 28, 2008

Kick-Start Your PPC ROI at SES New York Ad Copy and Landing Page Clinic

ion interactive President and CTO Scott Brinker to Participate in Interactive Clinic.

November 5, 2007

LiveBall Landing Experience Software-as-a-Service Updated

New robust features Include auto-optimization, integration with Google AdWords, and more.

November 2, 2007

Be a Super Hero: Score on 4 with “No More Landing Pages”

Defeat Landing Page Man at the “No More Landing Pages” Cyber Cafe on the 4th floor of New York ad:tech’s Exhibit Hall for a chance to WIN!

August 18, 2007

LiveBall Now Provides Real-time Integration with Salesforce.com

ion interactive continues to advance the online marketing sales funnel with our latest update to LiveBall. The software-as-a-service (SaaS) is now directly integrated with Salesforce.com.

July 31, 2007

“No More Landing Pages” Heads to Chicago ad:tech

ion interactive’s “No More Landing Pages”—the edgiest campaign since “Where’s the Beef?”—is headed to Chicago’s ad:tech Conference and Expo.

July 26, 2007

70% of Online Marketers Use SEM and Email Marketing to Generate Traffic

A recent survey from ion interactive revealed that over 70% of online marketers use both search engine and email marketing as their primary vehicles for generating online traffic.  The survey collected data on how online marketers manage landing experiences, segmentation, metrics, testing and quality scoring.

July 13, 2007

ion interactive Updates LiveBall SaaS

Highlights include enhanced segmentation visibility through social tagging, flexible integration with existing third-party services and advanced options for data exporting.

June 18, 2007

“No More Landing Pages” Offers Industry Resource for Online Marketers

ion interactive’s recently launched “No More Landing Pages” website offers online marketer’s an industry resource of best practices and strategies for increasing online conversions and ROI.

May 14, 2007

ion interactive Receives International Summit Creative Award for Citrix Systems’ Global Website

ion interactive is a Bronze Winner for the 2007 International Summit Creative Awards—scoring among the very best from twenty-six countries.

May 12, 2007

ion Launches the “No More Landing Pages” Campaign to Bring Awareness to Conversion-Focused Landing Experiences

ion interactive recently launched the grassroots “No More Landing Pages” campaign to bring awareness to alternative post-click experiences that increase conversions and ROI.

March 15, 2007

ion interactive Launches Software for Enterprise Post-Click Marketing Management

ion interactive announces LiveBall, enterprise post-click management software.  LiveBall enables marketers to manage the entire post-click landing experience for respondents to paid search, banner advertising and email marketing.

February 28, 2007

ion interactive Utilizes Conversion Paths to Increase Online Marketing ROI

ion interactive’s conversion paths are a more effective alternative to traditional landing experiences, such as landing pages and microsites.

February 23, 2007

ion interactive Presents at the Florida Direct Marketing Association’s March Meeting

The FDMA will feature ion interactive CEO Justin Talerico during its march program “Post-Click Marketing to Increase Online Conversions” at the monthly luncheon on Thursday, March 15, 2007.

February 12, 2007

Scott Brinker Sheds Some Light on the Email Clicks that Bail for BtoB Magazine

Great click-thru rate from your emails but not much to show on your site for conversions?  Where do those clicks go?  Scott offers a simple solution for BtoB readers.

December 11, 2006

Advertising Age Talks with ion interactive CEO Justin Talerico

Abbey Klaassen talks about “message mismatch” and paying attention to what comes after that coveted first click in the article Post-click Marketing: How to Finish a Web Sale.

November 28, 2006

ion interactive Receives Coveted W3 Award for Post-Click Marketing Campaign

ion interactive is a Silver Winner for the worldwide W3 Awards—honoring excellence in web design and and online marketing.

October 16, 2006

ion interactive “Pitches” Big with Bylined Article Focusing on Web Marketing Conversions

ion interactive President & CTO Scott Brinker’s bylined article “In Web Marketing It’s the Pitch, Not the Hits, That Counts” hit home with online marketing media, bloggers and readers.

October 3, 2006

ion interactive Presents at the eMarketing Association’s Annual Conference

Where are your clicks going? ion interactive President and CTO, Scott Brinker, compares online marketing vehicles: landing pages, microsites, and conversion paths. Download the presentation—almost as good as being there!

August 23, 2006

The Wise Marketer Features Post-Click Marketing Case Study

Read the except from The Wise Marketer’s article and interview with Loyalty Solutions’ Jill Griffin—featuring a post-click marketing case study example.

August 10, 2006

Forbes.com Interviews ion interactive President & CTO Scott Brinker

With click fraud in the news everywhere, Forbes.com takes a hard look at Google’s policy of not divulging their data on fraudulent clicks.

July 28, 2006

ion interactive to Launch Post-Click Marketing Campaign for Elite Island Resorts

Using post-click marketing’s real-time tools & techniques Elite will acquire segmentation and qualification scoring for online respondents, as well as increase their conversion rates.

June 1, 2006

Introducing the ion Post-Click Marketing Console

The easy-to-use, web-based console gives marketers clear, pre-analyzed, real-time knowledge about their e-marketing effectiveness.

February 24, 2006

Introducing Post-Click Marketing Solutions

ion interactive is bundling their strategic, creative and analysis services to help online marketers improve click conversions.